Great Customer Service Lesson from McClures's Pickles

Yesterday I went to the Royal Oak Farmers Market. I was happy to see that the wonderful folks from McClure's Pickles were there again. A few weeks ago I tasted their fabulous pickles and bought a jar. My husband and I were overloaded with goodies and the bag that dropped right by our car was the one that contained those pickles. The jar was smashed into smithereens and we wrapped it in plastic to get it to the garbage at home. The car had the wonderful aroma of pickles but we didn't get to eat any.

So as I walked up to their booth, two weeks later, I told them about my accident. "Why didn't you come back in we would have given you another one for free?" But instead of just saying I should have come back, she handed me a new jar and said "Here take this one please." I didn't accept her very generous offer, I happily paid for it.

I thought to myself, "You just made me a raving fan customer."

But here is the lesson to all of us. Being generous is the key to exceptional customer service. She could have easily said "Oh, you dropped the last one, sorry to hear that." and I would have been fine. I would have still bought another jar and gone on my way. But, because of her kindness I feel a huge sense of loyalty. They wanted to take care of me now I want to take care of them.

It is sometimes the smallest acts of kindness that can turn someone into a lifelong customer. What can you do in these difficult times to go the extra mile and do something to help your customers and win their loyalty?

How Do Your Customers Find You?

I just called my plumber, Levine and Son's to fix my stopped up sink. I have been doing business with them for over 10 years. I am a member of their family club. One look at my record would show that I am a loyal, long time customer. But the woman who answered the phone asked. 'What did you use to get our number?' Frankly, I was a bit surprised. I am used to being taken for granted at most of the places I do business. I asked her why she needed to know this. She explained that this was so they could make sure they were spending their advertising money well.

It turns out that the yellow pages was still the most effective source for new clients. But her repeat customers used the paper cubes they gave out and the stickers that they place on their appliances.

"Where did you find our number today?"
It is a really good idea to ask this simple question to your customers when they call. Although you may ask this question for your new customers, it makes good sense to ask it from your loyal customers too. You just might find that you are spending you money in the wrong places.