Chet Phillips, Boardman Oregon's new mayor understands the importance of a great greeting.
In an article in the East Oregonian, Erin Mills reports about Phillips first city council meeting. At this meeting Phillips announced his "Welcome to Boardman" campaign. He has asked all business owners to greet every new customer with "Welcome to Boardman."
Having the entire city greet visitors with this very welcoming greeting will have many benefits for both the city and for the merchants. First of all it is a great way to brand the city. After a few experiences hearing "Welcome to Boardman" visitors will think "WOW! That is different!" and they will tell friends and family about how welcome they felt. The best form of advertising is always going to be word of mouth. I can imagine Boardman getting known from this simple step.
The other benefit is that it will encourage all businesses to offer a warm greeting. Too often businesses can forget this important step. We get busy or distracted and forget to just say
"Hi" or "thanks for coming in" or any other greeting that shows that you are grateful to have this customer choose you.
In my soon to be published book "The Greet Your Customer Manual" I talk about how to greet your customers in a way that makes them feel like valued guests. I am so glad that the Mayor see how important a greeting can be for businesses and cities.
Why not start greeting your customers so that they feel like they are important to you. Tell me ways that you greet your customers!
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3 comments:
The standardized greeting is a nice idea, one from which many businesses could learn. The other element, of course, is HOW the greeting is delivered... is it forced or insincere? If so, the WHAT will be completely lost in the HOW. So, as with all good managers, the mayor and/or city council must pay attention in an ongoing fashion to both the message and the delivery.
Customers want to feel that their issue is important and they want to treat like a valued client. Greeting them will make them feel that they are important and valued..Anyway, thanks for the post!
Greeting customers depends according to situations! If the customer is in hurry and just wants a small info..its better to provide solution then to Greet him..
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